Branding: Dupree & Co.

Man, we’ve been busy over here! July is a big month for design work, sorry for the radio silence! Whenever I feel stressed or overwhelmed, I can always count of my good friends, wine & cheese, to make me cheer up Charlie! So when Dupree & Company asked me to work on their branding, I really couldn’t say no. I mean, their shop is my idea of heaven! (all that cheese? stop.) The owner, Ethan, is a Brooklyn guy gone Islander. He opened his first shop on the island of Nantucket last year. I showed a little sneak peek of this design back in the Spring, but this June I was able to see the work in action.

Ethan wanted the logo to feel very French inspired but not too over the top. He also wanted to convey that it is a brick and mortar cheese shop. We created two main icons, a vintage cheese slicer and an actual cheese wheel. I think a common misconception with branding is that everything needs to “match” and I don’t think this is always the case. With Dupree & Co. we created two logo options and played with fonts and borders. We wanted it to feel well merchandised but not matchy matchy. The sign of a good logo is when it can be deconstructed to create more, simple logos.

Below are a few snaps of the shop and the work. Bravo Ethan!