Well it’s actually a bit of a funny story: A girl walks into a bar… no really, I met Jamie last year at a bar in Brooklyn to discuss her wedding invites. We drank warm beers and discussed her rustic, Upstate vision. At the time Jamie was head of events and catering and The City Bakery in Manhattan. She was all business and I knew she’d be great to work with. A few months later, we moved into a new apartment and I noticed Jamie’s unique last name on the neighboring mailbox. I sent her a quick email and asked if she happened to live in this building (thinking probably “no” since what are the odds) and sure enough, we were neighbors. Jamie was pumped because she got free shipping on her invites and I was excited to know someone in the building. We became friends and after Jamie’s wedding she started telling me about her idea to open a catering business. Naturally I was all about it and offered to do the branding. I figured she’d take a several months, get her plans sorted out and then baby step into the process of owning a business. Clearly, I didn’t quite know Jamie yet. This girl pushed on the gas and went full steam ahead! With clients like Tory Burch, J.Crew and Coach, Jamie’s business is already a huge success. Poppy’s Catering + Events in located at 243 Degraw Street in the Cobble Hill neighborhood of Brooklyn. They offer drop off catering in your home, office, or on set, as well as full service catering for corporate events, weddings, showers, etc. handling all details from the staffing to the decor. The amazing setups that Jamie and her team come up with never cease to amaze me. Her eye for detail is impeccable and every event looks better than the next. I also really love reaping the benefits of their leftovers.
When working on Jamie’s branding, it was pretty easy. She has a very clean and simple aesthetic and wanted everything on the logo to serve a purpose. I was gearing up for a long branding meeting but Jamie walked in and pick something from the first round and that was that. As the business continues to grow, I’ll share more pictures of the evolution of the Poppy’s branding. But here is your first taste of Swiss Cottage Designs new bestie: Poppy’s Catering + Events!
The Poppy’s Logo:
Logo Variations:
Poppy’s Website {complete with a pic of Poppy himself, Jamie’s grandfather and inspiration for her business}:
The owner, Jamie, and her number one gal, Rachel:
A few pics in and around Poppy’s:
follow Poppy’s on instagram @poppyscatering
